Agency
Serviceplan Global

Brand
Lenovo

Overview

Lenovo ‘Be Unique’ campaign, leveraging an in-house built AI engine and online platform to create bespoke laptop sleeves for Lenovo Yoga devices.

Lenovo’s ‘Be Unique’ campaign falls into the brand’s newly inaugurated ‘Experience Smarter’ platform which aims to deliver smarter experiences to consumers across Lenovo’s product portfolio for work, studying, gaming and content creation.

Lenovo has uncovered growing demand for more unique, personalized products and experiences. Focusing on Lenovo’s creative-centric Yoga sub-brand, the company’s new campaign builds on the stylish nature of Yoga devices, offering additional levels of customization for new purchases.

To create a custom laptop sleeve, users can visit Lenovo’s dedicated website where they are able to upload images from their personal files or Facebook and Instagram pages.

Lenovo’s AI engine analyzes all feed images to understand the user’s style – combining commonalities among colours, textures, hobbies and places to produce unique artwork.